Superdry launches Year of the Rat collection

Words by Indah Dwyer

Lunar New Year.

Superdry is celebrating the Year of the Rat in style, by releasing a 50-piece limited edition collection available in stores for the Lunar New Year – aka January 25.

The collection stays true to the traditions of the Chinese astrological calendar by incorporating vibrant colour essential to the values of good fortune, health and harmony into the colour scheme.

Hand-drawn zodiac symbols will be the overall design though naturally, Superdry’s graphic trademark will make an appearance on all apparel and accessories.

If zodiac prints weren’t enough, Superdry is also offering customers a lucky red envelope with any purchase across the entire range for the first month of the new year.

Although no one is sure what the Year of the Rat will bring, clothing that manifests big things for you sounds like a good place to start.

Shop the collection here from January 1.


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