5 swim labels to shop now that summer’s almost here

Image via Universal Store

Sea change.

The arrival of warmer weather should be cause for celebration, and what better way to welcome summer than by gifting yourself new goodies to wear at the beach?

While the mere thought of swimwear shopping might induce a mild panic in some, we’ve collated a few of our favourite labels you can shop from the comfort of your own home.

Skip all the exposed skin, uncomfortable fits and pushy sales assistants by browsing these brands instead.

Universal Store (pictured above)

Wrangler’s new collection Free To Be By The Sea has dropped at Universal Store. The campaign marks the third instalment in the brand’s Freedom series – shot exclusively for Universal Store – borrowing inspiration from ’90s girl gangs. The limited release features silhouettes that pair best with your favourite denim staples. And it wouldn’t be a Wrangler collection without bold splashes of colour. This season, the spotlight is on lemon and nautical palettes across swim shorts and crop tops. Proving the one-piece is here to stay, Wrangler has also released hip-grazing swimsuits in red, navy stripe and yellow colourways.


Pearl Diver Swim

There’s something classic about Pearl Diver’s swimwear. Perhaps it’s the commitment to thoughtful, local production or its simple yet modern cuts suited to every body type. Created by a team with formal training in lingerie, womenswear and swimwear, the resulting range merges timeless designs with couture detailing. Each Pearl Diver piece is made in Sydney from high-grade Italian wrap knitted fabrics, with body sculpting properties. Producing in limited runs, the brand ensures waste is reduced at every stage of the manufacturing process. Get your hands on the Clam Set (pictured) – which is quickly becoming the brand’s signature – or await new styles dropping in December.


‘Aina Swim

‘Aina Swim came to life with the vision to embrace body confidence for all shapes. Its founder, Claire Hall, creates pieces that aim to accentuate all the natural lines and curves of the wearer. Knowing that bodies vary greatly from top to bottom, the label offers each design in separates to allow for individual sizing. You’ll find bold colours like Saharan orange, Amazonian green and rust paired with pastel hues. The debut collection, Incandescence, takes cues from Brazilian-style bikinis, arriving in minimal cuts and cheeky fits.


Salt Water Sandals

The Salt Water Sandals you know and love have just arrived in fresh styles and colourways. Pick up the Original style in pewter, olive and mustard, or slides in shiny pink and olive. Each pair is crafted from durable leather, which moulds to your foot with wear – a process that’s sped up when worn in water, making for perfect beach shoes. And once your sandals are looking a little tired, simply give them a wash in cold water and they’ll come up as good as new.


Midnight Swimwear 

Midnight Swimwear makes bikinis for girls who need their bathers to go beyond the water. The brand’s offering is designed for those whose summers are an endless party, with skimpy styles designed to make a statement. This season, keep an eye out for a ’90s revival, with neon G-String bottoms, textured bandeaus and bralettes in khaki, red, mustard and black. You’ll also find a new range covered in leopard print (pictured) for those wanting to explore their wild side. For 20% off, use the code FashionJournal.


This article was originally published in Fashion Journal 183. You can read it here.

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