The brand embodying everything we love about Byron Bay

Sydney meets the Wild West.

Anybody who’s been to Byron Bay knows that it’s a pretty unique area.

ROWIE’s designs are heavily inspired by the town’s colourful streets, as well as the wide variety of women who live there.

The label is the brainchild of Sydney native, Rowie Moore, who’s been designing since she was 14 years old. All these years on, ROWIE produces breezy, laid-back pieces in a palette of muted but powerful colours.

The latest collection, Maya, launches on September 24th and is inspired by the warmth, colour, and spirit of the Mexican landscape, which is where the look book for the collection was photographed. The Maya collection was made for the free-spirited woman, featuring long prairie-style dresses, collarless linen blouses, and soft ribbed turtlenecks. The entire range is equally suited to a pair of vintage cowboy boots or bare, sandy feet.

You can shop this collection in-store and online now.


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