The Fold launches an art project to promote body positivity

Embracing all shapes and sizes.

Melbourne-based swimwear brand The Fold has just launched a new art project promoting body positivity.

After winning our hearts with their range of D+ swimwear for women, founders Carly Warson and Stephanie Korn have teamed up with East London artist Alexandria Coe. Together, they have developed one-of-a-kind illustrations depicting authentic female forms.

The collection aims to celebrate women of all shapes, colours and personalities, raising awareness for the positivity movement.

Alexandria Coe x The Fold illustrations will available exclusively online from The Fold website for $160, with a percentage of every sale going to The National Breast Cancer Foundation.

thefoldswim.com