Winnie Harlow and Hailey Baldwin front Tommy Hilfiger’s TOMMY ICONS campaign

Words by Maeve Kerr-Crowley

Taking it back to basics.

Ahead of Tommy Hilfiger’s upcoming TOMMYNOW runway show next month, the brand has released a full look at its new TOMMY ICONS collection. And it’s all about reinventing the classics.

The capsule features staples like the Oxford shirt, puffer jacket and rugby shirt and gives them a modern, feminine twist. A palette of gold, navy and burgundy plays across luxe and colour blocked fabrics, while the label’s archival ‘stretch’ flag logo has been reimagined in gold across designs.

In keeping with the brand’s commitment to celebrating the icons of tomorrow, the campaign is fronted by Hailey Baldwin and Winnie Harlow.

TOMMY ICONS will be available to purchase following its debut at the TOMMYNOW runway in Shanghai on September 4, and you can check out the pieces above.


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