We Wear Australian is an initiative uniting our local fashion industry


Because we wear Australian.

If anything positive has come out of the last few weeks, it’s the way our sense of community has been bolstered, both globally and here at home.

All around the world, we’ve seen people coming together to lend a helping hand, whether it’s delivering groceries to an immunocompromised neighbour or crowdfunding to help musicians, hospitality workers and others who have been hard-hit by this crisis.

Fashion is one of the many creative industries that is struggling right now, and the Australian fashion industry is in a particularly difficult place, with retail stores shuttering and strict social distancing measures meaning that many factories are now unable to operate for the foreseeable future.

But a new initiative, #WeWearAustralian, seeks to unite the national fashion industry during this challenging time. An array of Australian brands, including KitX, Ellery, Bec & Bridge, Bassike, Alpha60, Carla Zampatti, Lee Mathews and more, will be making either a financial or clothing donation to Australian charities Dress for Success, who assist women wanting to return to the workforce, and Thread Together, who redistribute excess stock from manufacturers and designers and give it to those in need.

The initiative is supported by the Australian Fashion Council, and the aim is to encourage people to support local fashion brands while assisting those who have been significantly affected by this crisis. By choosing to purchase from the Australian brands that are part of the #WeWearAustralian campaign, you can play an important role in helping the local fashion industry and ensuring that it makes it through this tough time.

At the same time, these labels will be helping the most vulnerable members of our community when they need it the most. The campaign will run nationally from April 9 – 30. To find out more about the initiative and the participating brands, head here.


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