Why everyone needs to add a pair of white jeans to their wardrobe

Image via Outland Denim

Time for change.

Long treated as the forgotten cousin of the denim family, white jeans are finally getting the recognition they deserve. You need only scroll through your Insta feed to see endless uploads of white denim tagged with #OOTD. The style’s in such high demand, that Outland Denim has introduced the wash to its new Back of Beyond collection. And for good reason.

A pair of fresh ivory jeans are the ultimate staple, and there’s an argument for their versatility and wearability in your every day. Because we know steering away from your blues and blacks can seem like a daunting task, we’ve compiled a list of exactly why you should consider making the change.

They brighten up a winter wardrobe

As the weather gets cooler, most of us lean towards sartorial choices of a darker nature. Our bright and colourful pieces are folded away to make room for navy, black and grey. Throwing on a pair of white jeans is possibly the quickest and easiest way to inject a little spark back into a drab outfit. Better yet, the shade teams perfectly with darker hues, so you can hang on to your existing pieces and avoid completely overhauling your wardrobe.

White jeans will forever be in style

Yes, white denim is having a moment right about now. But if you think about it, it’s always been hovering in the background, subtly cropping up every now and again without getting any real recognition. It only seems logical then, that when investing in a pair, you look for a fit that’ll be timeless and wearable for whatever future resurgences come your way. We recommend looking for a vintage-style cut, like Outland Denim’s Lucy jean. The ’80s-inspired silhouette offers a skinny leg and high waist, with a relaxed fit that promises to stay relevant for years to come.

You can dress them up or down

There’s a common misconception that white pieces are the hardest of the denim family to style, but that’s just not the case. For a casual yet put together look, pair the Lucy jean with a clean white tee and tonal sneaker. Take the look into the evening by swapping in a black ankle boot and adding an oversized jacket. If your style is a little more classic, pop on a crisp collared shirt in pale blue and throw on a slingback heel.

They could be your most ethical purchase yet

Now that Outland Denim has white denim in the mix, buying into the trend can be done in an ethical and sustainable manner. The brand prides itself on having a zero exploitation business model and empowers its young female workers with training, workshops in English, life skills and a living wage. Outland’s white denim range is also its first to feature a new leather-free brand patch on the waistband. Each patch is made from a leather-look, paper alternative called jarcon, which comes with a Forest Stewardship Council Certification to promote responsible management of the world’s forests.


Outland Denim is available online and in selected boutiques, MYER and David Jones stores.

This article was originally published in Fashion Journal 189. You can read it here.

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