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Wrangler’s new campaign asks creatives what freedom means to them

Vivian Kim

Vivian Kim

Vivian Kim

Vivian Kim

Vivian Kim

Vivian Kim

Vivian Kim

Vivian Kim

The Jim Mitchells

The Jim Mitchells

The Jim Mitchells

The Jim Mitchells

The Jim Mitchells

The Jim Mitchells

The Jim Mitchells

The Jim Mitchells

Words by Rosie Macquire

Ready to feel inspired?

In its latest campaign, Wrangler is asking the question, ‘What does freedom mean to you?’

The brand believes that freedom is something personal to each individual, so it’s put together a collection of inspiring people to showcase their talents and personalities.

Dubbed Freedom, the eight-piece collection is pictured alongside profiles of different creatives, who share what freedom means to them.

Photographer Ryan Brabazon gives us a look into his photo journal with images of those featured in the campaign.

One musician is Aussie singer-songwriter Jack River, who inspires others through her activism around equality. Alongside working on her debut album Sugar Mountain (out June 22), she heads up Electric Lady, a project aiming to amplify the strength of women in music, politics, science, sport and beyond.

Other creatives in the campaign include photographer Vivian Kim, band The Jim Mitchells and embroiderer Leah Hoff who creates bespoke pieces for Wrangler.

The collection is available online retailing from $129.95. You can also learn more about the campaign and read the inspirational profiles of those involved here.

wrangler.com.au

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