Wrangler’s new swim collection has landed at Universal Store, and it’s beach goals

Images supplied
Words by Fashion Journal

Let’s go to the beach.

Wrangler’s new collection Free To Be By The Sea has arrived, bringing summer with it.

Shot exclusively for Universal Store, the campaign marks the third instalment in the brand’s Freedom series – which spotlights people who are fearless and free to be themselves.

Borrowing inspiration from ’90s girl gangs and shoots from Sports Illustrated, the campaign showcases a limited-edition release of beach-ready staples.

Expect silhouettes that pair best with your favourite denim staples, coming in an array of bold colours. This season, the spotlight is on lemon and nautical palettes across swim shorts and crop tops.

Proving the one-piece is here to stay, Wrangler has also released hip-grazing swimsuits in red, navy stripe and yellow colourways.

You can shop the collection in-store and online at Universal Store.


Lazy Loading