Andy King is the new face of Evian Water

Image via Andy King
Words by Maeve Kerr-Crowley

So good you’d do anything for it.

Pop quiz: what’s the only positive thing to come out of the infamous Fyre Festival fiasco?

The true and undeniable answer to that question is the viral rise of Andy King, the man voted Most Likely to Take One for the Team.

In case you don’t know or remember Andy (blasphemous, possibly?), he was the shining star of the Netflix documentary Fyre: The Greatest Party That Never Happened.

In an interview he apparently pushed to have cut from the doco, Andy frankly recounted agreeing to give a customs officer a blowjob in exchange for water shipments for the festival.

One year after we all heard that shocking and somehow inspiring story, the events producer-turned-meme has announced a fateful collaboration with Evian Water.


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The brand has released a limited series of bottles with the sly slogan, “So good you’d do anything for it.”

Those passionate enough about year-old memes to want one of these bottles scrambled to win one on Andy’s Instagram page. We can only assume it would taste like desperation, cheese sandwiches and the tears of the rich.

This isn’t the only good thing to come Andy’s way since he was thrust into the public eye, as he’s told TMZ he has TV shows and movies in the works.

It’s nice to see someone is benefiting from Fyre’s display of peak capitalist absurdity, even if it’s not the island’s workers and business owners who were most affected by the event’s downfall.

Godspeed, Andy King, and remember to stay hydrated.

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