A growing list of our favourite Australian sexual wellness brands
IMAGE VIA @ilowellness.au/INSTAGRAM
WORDS BY JASMINE WALLIS AND IZZY WIGHT
Feel-good fun featuring vibrators, dildos, oils, lubricants, condoms and more.
Let’s be real, in today’s fast-paced world we could all do with a little more pleasure. Solo or partnered intimacy can go a long way for your mental and physical health – orgasms are known to lower your cortisol (aka stress) levels, stimulate your skin’s collagen and can even naturally relieve pain.
For more sex advice, head on over to our Life section.
And thanks to a host of new sexual wellness brands, sexuality and pleasure are becoming increasingly destigmatised with every aesthetically pleasing vibrator sold. To help empower Australians to feel good, we’ve compiled a growing directory of the best local sexual wellness brands on the market.
Tussle
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Tussle is a female-founded sexual wellness brand that wholeheartedly believes sexuality should be fully of curiosity, not shame. Based in Sydney, Tussle currently has two lubricants on offer, one oil-based and one water-based, with discreet shipping. Suited to solo play, oral intimacy and penetration, are suited for longer nights and new experiences.
Ilo Wellness
My Ilo (aka I love orgasms) is empowering you to explore your sexuality. Valuing the three Es (empowerment, education and environmentalism) My Ilo wants you to love yourself and the earth. The site stocks three vibrators: the Ring (a clitoral vibrating ring), the Duo (a clitoral sucking and vibrating toy) and the Egg (a pastel palm-sized vibrator). Alongside the toys, My Ilo also delivers eco-friendly oils, lubes and candles. What more could you need? Try the Ring solo or partnered for maximum pleasure.
Normal
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The team at Normal believe that sexual wellness should be “stress-free, stigma-free and regret-free”. That’s why Normal is a sex toy store as well as an educational platform. With catchy toy names, sex guides and personalised quizzes to find which product works best for you, Normal knows there’s no ‘normal’ way to engage in your sexuality. Try the best-selling Piper for dreamy internal and external stimulation.
Flossy
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Founded by doula Caroline Reis and aircraft engineer Annie Miller, Flossy is encouraging shame-free pleasure. The duo wanted to create a sleek and streamlined online sex toy space that felt like walking into an Apple store rather than a seedy, underground basement. Now, the Brisbane-based site stocks a curated range of brands including Dame, Rosewell, We-Vibe and Petite.
Bruxa
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Bruxa is all about ritualistic sexual self care. Having grown up in rural Australia, founder Madelene Kadziela says she often turned French erotica films, entranced by the mood, musical scores and nuanced suspense. Having come of age and realised that the world of sex was largely filtered through a male gaze, she set out to create a brand that would exist between art, sexual wellness and clean beauty. Bruxa have a range of offerings, including body oils, lubricants, ceramic dildos and more.
Posmo
Co-founded by Melbourne sexologist Laura Miano, Posmo is a sex toy concept store inspired by postmodernism and queer theory. Posmo offers a curated range of pleasure, sexual health and creative products, with a focus on accessibility and inclusivity. Favourites include the multi-use Magnetic Orbs and the classic Satisfyer Pro.
Jonny
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Gone are the days of buying generic condoms at the 7/11 on a Friday night – Jonny has made practising safe sex chic again. Created from natural latex, Jonny condoms are vegan, eco-conscious and come in colourful packaging. Each condom also arrives with a small bag for planet-friendly disposal. Don’t get caught out, though! You can shop them online or at stockists around the country. Nab the Let’s Dance pack here.
Bed Intentions
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Sexual wellness brand Bed Intentions was founded by Sophie McGrath after she struggled to find a lubricant that worked for her body. Given you spent one third of your life in bed, you may as well make it as fun, safe and comfortable as possible. Try the water-based lube or oil-based lubricant tingle balm capsules, or simply save on both with an essentials pack here.
Nudie Co
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Australian-based, female-owned sex toy store Nudie Co offers pleasure products of all kinds, including vibrators, bondage accessories, dildos, rings, sleeves, harnesses and more. You can shop by body part (anus, clitoris, G-spot, etc) or by category, making it a user-friendly store for sex toy first-timers. There’s a plethora to choose from, so take your time finding the toy that’s right for you.
Vush
Vush is instantly recognisable on the sexual wellness scene. Dripping in peachy tones, it’s one of Australia’s largest online sex toy stores. Known for its famous Empress clitoral stimulator, Vush sells a range of toys, intimate care products and body-loving bundles.
Vacation Vibes
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Born out of a desire to merge aspirational travel, pleasure and holistic wellness, Vacation Vibes is the latest sexual wellness brand making waves in the industry. Founders Anthea, Emma and Julia wanted to create a brand that extended beyond just a product, driving conversations around sexual wellness and female empowerment.
Girls Get Off
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Female-led sex toy shop Girls Get Off was created to help women take the shame out of masturbation. The brand’s all-pink toys are discreet, waterproof, USB-chargeable and made for all kinds of pleasure. Along with your new toy, you can also pick up some biodegradable intimate wipes and Juicee water-based lube, which is absolutely bedside-table approved.
For advice on how to select the right sex toy for you, head here.
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