These are the 10 highest-paid people on Instagram

Image via @kyliejenner/Instagram
Words by Tara Smith

Doing it for the ’gram.

In news that will surprise no one, Kylie Jenner and Selena Gomez are reportedly the highest paid celebrities on Instagram.

Hopper HQ, an Instagram scheduling tool, compiled its annual ‘Rich List’ highlighting the top 75 Instagram influencers based on sponsored posts.

Jenner leads the pack with an estimated value of $1 million USD per post. Despite having more followers, Selena is number two at $800,000 per post, while Cristiano Ronaldo is close behind at $750,000.

It’s important to note that Hopper HQ analysed internal and publicly available data to compile the list. The data considered several factors such as average engagement, how often a user posts and number of followers. A marketing team then compiled an estimated value of each user’s post.

Other big names in the list include Kim Kardashian at number four ($720,000 per post) and Beyoncé at five ($700,000 per post).

You can view the top ten below, or the full list here.

Hopper HQ Instagram Rich List 2018

1. Kylie Jenner – $1,000,000

2. Selena Gomez – $800,000

3. Cristiano Ronaldo – $750,000

4. Kim Kardashian – $720,000

5. Beyoncé Knowles – $700,000

6. Dwayne Johnson – $650,000

7. Justin Bieber – $630,000

8. Neymar da Silva Santos Junior – $600,000

9. Lionel Messi – $500,000

10. Kendall Jenner – $500,000


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