TikTok is opening an Australian office and yes, it’s hiring

Words by Helena Bammant

No… it’s not for dancing.

The revolutionary video sharing platform TikTok is headed to Australia and will be opening its headquarters in Sydney. Led by former Google and Youtube executive Lee Hunter and former Google executive Brett Armstrong, it looks like the video-sharing social network service is here to stay.

While many of us have only recently downloaded the app to kill quarantine time and learn the fast-paced choreography of “renegade”, its Australian empire is surging – the app has close to 1.6 million Aussie users.

Regardless of its frivolous dance sequences and mind-numbingly repetitive voice overs, it’s undoubtedly Instagram’s biggest arch-rival and is soon to overthrow the commercial and virtual shopping industry.

Its expansion into the Australian market closely follows in the footsteps of Netflix and Instagram who have also recently settled on Australian soil. Its focus is to oversee the implementation of safety policies and resources, as well as driving growth, partnerships and the local product experience.

TikTok has already established relationships with a number of Australian brands, including the AFL, Australian Reptile Park, Junkee, BeautyCrew and Girlfriend.

Moving into his new role, Armstrong hopes to further the creativity of the Australian community. “TikTok is all about spreading joy and positivity through fun shared experiences, and I’m incredibly excited to continue to share this ethos with Australian brands and partners. We’ve got some fantastic campaigns underway, with results exceeding expectations already, so I’m really looking forward to growing our business offering from strength to strength locally”.

Looking to build its new team, TikTok are recruiting for a number of roles including Head of Content and Operations, Head of Communications and even Head of Music – dream job alert!

As well as continuing to establish its brand partnerships and tools to promote a positive and safe environment for its Australian users, Vanessa Pappas, General Manager of TikTok US explains the need for hiring remarkable local talent. “As we continue to build a positive and safe environment for users, our focus is on hiring the right local talent and strengthening our local leadership team to best support the Australian TikTok community”

There’s plenty of other roles going too, like Brand Strategist and Communication and Content Manager and they can all be applied for directly via the TikTok Careers website.


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