Purity Ring: Another Eternity

It’s like it’s 2012 all over again and in a very good way.

To begin with a disclaimer is never a great idea, but I have to admit – I love boy/girl synth pop duos.

Hell, I’ve tried to rope my friends into starting a synth pop band multiple times over the years. So it’s not surprising that I really like Another Eternity, the second album from Canadian duo Purity Ring.

Although often referred to as “future pop”, there’s something almost nostalgic about the mix of ethereal poppy vocals and buzzing synths. It’s like it’s 2012 all over again and in a very good way.

Another Eternity does show a level of refinement and confidence not present on their debut. The melodies are catchier, the bass lines are massive, the Hip-hop influences more apparent.

This is the sound of a band at the top of their game. Now it’s time to start hassling my friends again.


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