The Fine Print

EDITORIAL INTEGRITY

All content published on Fashion Journal adheres to the Fashion Journal Style Guide, which guides our writers and editors on all the important ‘behind the scenes’ considerations. It covers small things like how we format proper nouns and when to use italics, right through to the really important stuff like our core values, accuracy, integrity and transparency.

Everything we publish is reviewed by a Fashion Journal editor to ensure its compliance with our Style Guide. This means, for example, that when a story is submitted to or drafted for Fashion Journal, our editors will conduct rounds of edits for things like accuracy and fairness, spelling and grammar, tone of voice, structure and syntax, and to ensure the article aligns with Fashion Journal’s brand values.

Where relevant or beneficial, we may also send the article to a third party for review. This may occur when the story covers or touches on a particularly sensitive or important topic, like body image or size representation in fashion.

We ensure that all factual material is accurate and not misleading, with links to sources provided where appropriate. We are careful to distinguish facts from other material such as expert commentary or opinion.

Reader trust is important to us, so we actively avoid clickbait or any framing that might mislead our readers, and we regularly review our content through this lens. We publish the stories we know our readers want to read, but also those our editors feel deserved to be told.

 

BRANDED CONTENT AND AFFILIATE LINKS

At Fashion Journal, we work with commercial partners we love and think our readers will love too. Their investment in Fashion Journal can be seen across our display and banner advertising, sponsored content and other projects.

We work with brands to create content that is genuinely interesting to our readers, and our editorial team is responsible for brainstorming and executing all sponsored content. It’s how we ensure our sponsored content is just as interesting to our readers as our editorial.

Where Fashion Journal has received investment or sponsorship for an editorial placement, we clearly label the content as “Made in partnership with…”.

Sometimes our articles contain affiliate links, which means we might receive a small commission when you use them to visit a website or make a purchase. Where affiliate links have been included, this will be disclosed at the bottom of the article or listing. Our editors independently select products they wholeheartedly recommend or think you’ll love.

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