It's an extreme case of East meets South meets West for Kapital's latest campaign, Santo Domingo Hippy.
The Japanese label headed down South to Santo Domingo, New Mexico to shoot an old school series of images among beds of fire, atop horseback and with a pack of wolves. The garments are said to be influenced heavily by the indigenous people of the area, evident in Deep Southern details - think denim cutoffs, bandannas and boots made for walkin'.
Adding another direction to the campaign, the label has taken serious cues from the Wild West for the collection, with suede tassels, cowboy style button-ups and denim on denim on denim on plaid.
There are also unmissable hippy details like the smiley tee and embroidered loose denim shirt. Click through the gallery above and you'll see what we mean.