Mecca is launching a new signature beauty line

Say howdy to MECCA MAX.

Come August, you’re going to notice a difference around Mecca Maxima.

The beauty giant has been dropping hints all over Instagram the past week and now it’s finally announced what’s coming. It’s releasing a brand new signature line, called MECCA MAX.

It’ll be hard to miss, with the line comprising a massive 206 products covering skin, complexion, eyes, lips, nails, lashes and even beauty tools.

While it’s not their first signature line (the Mecca Cosmetica line has been around since 2003), it is markedly cheaper. MECCA MAX features products starting at $5 with the highest price point sitting at just $45. This follows how Mecca has always marketed Mecca Maxima, as accessible to anyone who loves makeup.

Within the range there’ll be 25 MAXimiser hero products. The only other hints we have at this stage are words of primers, a strobing stick, an artistry palette and a double-ended mascara.

For the rest of the collection? You’ll just have to wait until August.

MECCA MAX will be available online and in Mecca Maxima stores from August 1.


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