Beauty experts predict the at-home treatments we’ll be doing in 2025

From salmon sperm scalpcare to cryotherapy and microcurrents, here’s what to expect in a bathroom cabinet near you.

Remember how at-home beauty treatments exploded in the pandemic? Unable to visit the salon, we got resourceful, tinting our own eyebrows, attempting at-home keratin treatments and DMing our hair dressers pictures of the box-dye options at our local supermarket.

Me? I ordered a UV-gel lamp and manicure set which I’ve since donated to Salvos (it did provide a lot of joy for me and my housemates at the time, including the boys). I also ordered an at-home lash lift kit from an Instagram ad which never arrived. Maybe a good thing…

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Based on the TikToks I see on a daily basis, like those terrifying Morning Shed videos, this DIY attitude hasn’t gone anywhere. Fuelled by new, more affordable technology and a cost-of-living crisis, more people are jumping on the at-home beauty train.

So what will everyone be doing in 2025? When I reached out to my trusted beauty editors, dermal clinicians and hair colourists asking for their predictions, the resounding response I got was: next year we’ll focus even more on our at-home beauty routines and wellness habits (yes, it’s possible). From salmon sperm scalp care to cryotherapy and microcurrents, here’s what to expect in a bathroom cabinet near you.

Scalp health and hair growth treatments

“Scalp care will focus on tools and treatments that exfoliate build-up, stimulate hair follicles, and improve the absorption of active ingredients, elevating hair wellness to a priority in beauty.” – Giorgi Strachan, Mecca Skincare Education Manager and Dermal Therapist

“I predict that in 2025 the scalp-fascination will continue to grow and more consumers will invest in at-home items to give the scalp and head that TLC. When looking at products to use, try and steer clear of fads and look at products that use evidence-based ingredients. There are shampoos and conditioners specifically created to stimulate healthy scalps but there are also masks and overnight products that can help, the Nioxin Scalp and Hair System Kit 1 can be a good starter.” – Rob Bradder, certified Trichologist from Wella Company

“We recently attended the world’s largest beauty and wellness trade show and hair growth was undoubtedly one of the hottest topics. Exhibitors showcased cutting-edge solutions designed to stimulate the scalp and encourage new hair growth, making it clear that this is the next frontier in the beauty industry. Although most people may have heard of salmon facials or even the use of salmon-derived ingredients in skincare injectables, this emerging trend is gaining traction in hair care.” – Gry Tømte, Founder and CEO of HÜD Skin Clinic

Advanced body care

“After a solid few years of the ‘skinification of hair’ trend and the scalp care market going bonkers, it’s time to make way for body care. If end-of-year launches are anything to go by, this category is going to be big heading into the new year, so watch this space for all the innovation.” – Sarah Tarca, Beauty Editor and Founder of Gloss Etc

Next-gen facial devices: Microcurrent, cryotherapy and LED

“Microcurrent devices will continue to gain traction, offering dual functions by combining muscle stimulation with LED therapy for enhanced skin toning and contouring. At the same time, cryotherapy-inspired tools like cooling wands and masks will deliver benefits such as reduced puffiness, refined pores and boosted circulation, providing clinic-like results from the comfort of home. These innovations reflect the growing demand for accessible, professional-grade treatments and the desire to double down on self-care.” – Giorgi Strachan, Mecca Skincare Education Manager and Dermal Therapist

“With Generation Alpha elbowing their way to the front of the line as beauty’s most valuable consumer (soz, Gen Z, it had to happen), their innate understanding of, and comfort with, generative technology and virtual experiences will spur a rise in devices that deliver instant skin analysis. Also, with the normalisation of cosmetic procedures and injectables, at-home pre- and post-treatment care will be a focus. And with the rise of Ozempic (the effects of which can be skin laxity and the disappearance of snatched jawlines and chiselled cheekbones), devices that firm and restore facial volume will become more popular.” – Sherine Youssef, Beauty Editor and Founder of Gloss Etc

“With the cozzie living crisis, 2025 is the year of saving without compromising on looking and feeling good. We can’t talk about ‘at-home beauty’ without mentioning an at-home LED mask. People who can afford to will likely invest more in at-home treatments like LED masks, balancing this out by cutting back on regular nail salon visits and switch to things like press-on nails.” – Sadaf Razi, Senior Beauty Editor at Adore Beauty

Luxury dupes and science-backed products

“From a consumer perspective, we’re demanding more of our products, the brands that produce them and even the people who promote them. With knowledge of ingredients and product formulation increasing, people are expecting to see scientific results and research to back up company claims. They want their influencers to be trusted experts (dermal clinicians, scientists, editors) not just pretty faces.” – Sarah Tarca, Beauty Editor and Founder of Gloss Etc

“According to an annual report from Mintel, 64 per cent of Gen Z and 67 per cent of Millennials are turning to product dupes to save money without sacrificing the experience of luxury. While this trend speaks to an evolving consumer mindset, as a highly educated skin specialist, I urge caution. Dupes may mimic the textures, scents and key ingredients of their luxury counterparts, but they often lack the high-quality raw materials and advanced formulations that ensure optimal skin penetration and barrier support. While saving money is important, when it comes to skincare, you get what you pay for.” – Gry Tømte, Founder and CEO of HÜD Skin Clinic

Hair salon treatments, at-home

“After committing to regular salon visits for everything from colour touch-ups to cuts, many customers will turn to high-performance hair treatment products with advanced bond-building formulas (like K18) to maintain their hair’s health and vibrancy between appointments.” – Sadaf Razi, Senior Beauty Editor at Adore Beauty

“Here in Australia there is always a desire for a good blonde, with balayage and root shadowing in high request at salons. To reduce in costs there are some other great ways to create a strong blonde at home. For summer, you can create a beautiful golden or creamy blonde with Clairol’s Blonde It Up range. My all-time favourite tip to avoid regrowth is with Clairol Root Touch Up, the perfect go-to for at home – use it every four weeks, to last you between salon visits.” – Belinda Jeffrey, Hair Colourist and Clairol Expert

Press-on nails

“On the product front, Afterpay just reported that press on nails were big news this year (with a set sold every 2.8 minutes) and new brands are popping up on the regular so expect to see more of that in 2025.” – Sherine Youssef, Beauty Editor and Founder of Gloss Etc

For more on at-home beauty, try this.