Beer-inspired shampoo is now a thing
Words by Rosie Macquire
Hangover not included.
REDKEN has just launched a collection of beer haircare products for men, aptly named REDKEN Brews.
Inspired by men who love their beer, the formulas are infused with malt and packaged in beer-style bottles.
There are 23 products in the collection, across haircare, styling, beard care and skincare. Each formulation celebrates individuality, and the brand encourages men to choose a ‘brew’ to suit their personal style.
The range is available from Redken salons nationwide.