Beer-inspired shampoo is now a thing

Words by Rosie Macquire

Hangover not included.

REDKEN has just launched a collection of beer haircare products for men, aptly named REDKEN Brews.

Inspired by men who love their beer, the formulas are infused with malt and packaged in beer-style bottles.

There are 23 products in the collection, across haircare, styling, beard care and skincare. Each formulation celebrates individuality, and the brand encourages men to choose a ‘brew’ to suit their personal style.

The range is available from Redken salons nationwide.


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