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Butt Sheet Masks are the latest beauty trend no one asked for

Image via Bawdy Beauty

Derriyèah.

When it comes to skincare, most of us have a nightly ritual for our faces, so why aren’t we doing the same for our bodies?

It’s a question being posed by brands like Bawdy Beauty, which specialises in Butt Sheet Masks for your rear end. Yep, masks that claim to hydrate, tone, firm and illuminate your ass. Welcome to 2019.

The brand offers four sheet masks promising a range of benefits. Each pack comes with two sheets – one for each cheek – and claims to work its magic in less than 15 minutes.

Look, considering Sol de Janeiro’s Bum Bum Cream has received cult status at Mecca, the release is probably not the strangest thing we’ve come across.

If pampering your derrière sounds like your jam, head here to try a Butt Sheet Mask for yourself.

bawdybeauty.com

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