BYE BAMBI
Social and Content Lead
| company: | BYE BAMBI |
| job title: | Social and Content Lead |
| location: | St Kilda East |
| work type: | Part-time |
| level: | Mid-level |
| closing: | 06.10.2026 |
Role Description
Bye Bambi is looking for a Social and Content Lead to own and evolve our organic social and content engine as we enter the next chapter of the brand.
This is a hands-on creative ownership role for someone who can think, make and lead — combining strong social strategy with exceptional taste, cultural instinct and the ability to personally create great content.
You’ll own our organic presence across Instagram, TikTok, Pinterest, YouTube, Stories and Broadcast, translating Bye Bambi’s creative world into content that grows audience, builds cultural relevance, creates desire and generates demand.
We’re looking for someone fashion-obsessed, internet-native, visually strong, commercially aware and highly proactive. You should be equally comfortable building strategy, planning a launch, creating a carousel, editing a Reel or TikTok, writing copy, briefing creatives and analysing performance.
Bye Bambi is entering an ambitious new chapter, and we want someone excited to help build a more distinctive, culturally relevant and imaginative fashion world through social and content.
Melbourne strongly preferred. 3–5 days/week depending on candidate and structure. Exceptional remote candidates may be considered.
Applications reviewed on a rolling basis. Interviews commence immediately. Role may be filled before closing date.
Key Responsibilities
- Own and continuously improve Bye Bambi’s organic social + content strategy
- Own Instagram, TikTok, Pinterest, YouTube, Stories, Broadcast and Shorts
- Build and manage the master content calendar and forward content bank
- Develop original content concepts, recurring franchises and culturally relevant formats
- Create high-quality social content including carousels, Reels, TikToks, Stories, captions and social-native imagery
- Own social storytelling across launches, core products, creators, community and evergreen content
- Translate Bye Bambi’s creative direction into platform-native content without compromising brand quality
- Brief and collaborate with our creative production, creator/community and ecommerce teams
- Attend shoots, activations and events where relevant and capture social-native content
- Integrate creator and UGC content intelligently across channels
- Analyse social performance and turn insights into clear actions, tests and improvements
- Build audience growth while protecting Bye Bambi’s distinctiveness and cultural relevance
- Ensure content is consistently planned ahead rather than operating through daily posting panic
- Identify emerging platform, cultural and creative opportunities proactively
- Help build social systems, workflows, reporting and appropriate AI/automation
- Progressively own day-to-day social decision-making so the Founder remains the creative North Star rather than the daily Social Manager
Click ‘apply now’ to submit your cover letter and CV to the employer and we’ll send you weekly updates on fashion jobs in Melbourne from FJ Careers.
