Monday Haircare

• You will ideate, develop and execute content strategy for MONDAY Haircare. This means ideating brand campaigns in alignment with the brand marketing team objectives
• Working with creative team to visually concept campaigns, agree on creative direction and manage creative delivery
• Review creative team edits, provide feedback and liaise with relevant Marketing Manager & brand lead for campaign approval
• Work with Marketing Managers to support with localisation requests and adaptations
• Work with Digital Team to understand content & campaign performance, adapt assets for improved media results and apply principles of continuous improvement to inform content/deliverable decisions moving forward
• Manage MONDAY Haircare Brand Owned Channels, including Facebook, Instagram, TikTok, EDM, Website by driving growth and engagement with creative, best-in-class organic content
• Executing regular reporting and content analysis, reporting back to the marketing team on learnings & opportunities for improvement
• Remaining at the forefront of emerging trends and platforms
• Collaborate closely with the brand marketing team on all content strategy objectives & execution to ensure they support wider marketing objectives and goals
• Leadership, mentorship and growth of the MONDAY Content team , including establishing processes that empower team members to work efficiently, focus on continuous improvement and be a valuable resource to the wider MONDAY team
• Workflow management of the team in accordance with wider business priorities
• Set creative benchmarking and standard of excellence expected for MONDAY Haircare content by frequently conducting competitive content and platform reviews to ensure ZURU stay on the pulse of creative excellence

KEY SKILLS

• Relevant years of experience in the content and social media space
• You are a social media enthusiast, you’re passionate, driven, creative, and excited about new things and tactics!
• You studied Marketing, Business, Creative or equivalent; or have continuously up-skilled yourself in the space
• You are digitally savvy, you keep up with trends, and you’re always thinking of ways to improve the way we do things
• Paid and Organic content strategy and execution experience required
• Experience creating and editing vertical video, preferably with experience using platforms incl. InShot and Adobe illustrator
• Strong ability to develop efficient briefs to design and digital teams
• Ability to draft clever short form social media copy
• Experience developing social earned social media strategy
• Experience working on large scale brand campaigns –briefing and managing external agencies, overseeing deliverables, shot lists
• You have managed social media pages before (TikTok, Instagram, Facebook)
• You are excited to contribute to our fun and vibrant office culture! (this is an onsite role based in a new office in Surry Hills!)

Apply via LinkedIn only, do not use the ‘apply now’ form below.

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