The Iconic
Creative Production Graphics and Copy Manager
| company: | The Iconic |
| job title: | Creative Production Graphics and Copy Manager |
| location: | Sydney CBD |
| work type: | Full-time |
| level: | Mid-level |
Role Description
Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations.
Working at THE ICONIC means joining a diverse and dynamic community of over 1,000 people working towards our purpose “create a better way for people to shop”. This diversity is at the heart of everything we do and gives real meaning in creating a positive impact in the world, from our ethical sourcing and sustainability strategies to our community engagement and diversity.
The creative team at THE ICONIC delivers disruptive brand and commercial campaigns, driving growth and strengthening our exclusive position as Australia and NZ’s leading fashion and lifestyle destination. We curate our offering into inspirational content, turning shopping into a moment of discovery and joy.
Within this role you will be responsible for leading our graphic design and copy team. With both management and hands-on skills, you will lead and mentor designers in the creation of marketing materials from ideation, strategy and concept through to delivery across all platforms. In this pivotal role, you will take ownership of our creative outputs, including daily, weekly and monthly workflow, and have the opportunity to drive the brand’s overall aesthetic – elevating our look and feel while helping us achieve business and marketing objectives. A digitally-focused role, you will create engaging and fresh art that supports our retail marketing endeavours across multiple platforms.
Key Responsibilities
- Day-to-day management of our in house graphic designers and Zalora freelance team by overseeing creative output, providing leadership and mentorship for a high-performing team of designers in the end-to-end creation of multimedia marketing assets while supporting them to grow and develop their skills.
- This is a hands-on graphic design role and you’ll be ideating and executing design projects for in-house and brand campaigns; designing and delegating to your team.
- Review work and articulate constructive feedback to ensure brand consistency, design quality and that all creative elements from design and copy to photography and animation work holistically.
- Be guided by our brand strategy and work with the Head of Creative to manage the design team in order to execute jobs successfully on deadline and to brief.
- Working collaboratively with Creative leads to ideate concept and art direct photography and video shoots that tell relevant and engaging stories.
- Take the creative lead on design briefs; ideate concepts, brainstorm and pitch ideas – encourage innovative thinking and new approaches.
- Assist in the evolution and maintenance of the style guide for THE ICONIC brand.
- Research competitors, trends, patterns and best practices, design inspiration and customer insights.
- Supporting the team’s scalability through documentation, process improvement, interviewing and hiring, and encouraging effective & efficient creative practices.
- Line management of copy lead
- Ownership of promo sign off
- Traffic management of team workload
KEY SKILLS
- 5+ years experience as an Senior Designer or Art Director creating a diverse range of content in the fashion/e-commerce field or agency with a fashion focus.
- Experience leading a team of creatives, and providing professional support and development for junior and senior designers.
- A strong portfolio demonstrating your passion for creating high quality and diverse content.
- Proficiency in the Adobe Creative Suite and prototyping tools such as Sketch, Figma and Invision.
- The ability to brief creatives effectively to create beautiful and quality content, with demonstrated experience in commissioning illustrators, videographers and other creatives.
- The ability to work collaboratively in a creative team environment.
- Diligence to hit deadlines, and offer suggestions to streamline and improve team processes.
- Is a process-driven and strategic thinker – keen to improve existing workflow and implement best-practice.
- Always strives to push the boundaries, with knowledge in current technologies and a keen interest in global design and fashion trends
- A love for storytelling and creating media, with experience in production processes, technical treatments and the ability to prepare files for multiple platforms.
- The confidence to try new things, and a passion for big ideas.
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