Courtney Zheng
E-Commerce, Digital Marketing & Social Media Manager
| company: | Courtney Zheng |
| job title: | E-Commerce, Digital Marketing & Social Media Manager |
| location: | Alexandria |
| work type: | Flexible |
| level: | Mid-level |
| closing: | 31.10.2026 |
Role Description
COURTNEY ZHENG is looking for an E-Commerce, Digital Marketing & Social Media Manager to join our growing team in Sydney.
Working closely with the Creative Director, you’ll manage the day-to-day running of the brand across e-commerce, digital marketing and social media.
We’re looking for someone who understands both creative and performance. You’ll have a strong visual eye, a commercial mindset and be equally proficient working with content as you are analysing sales data.
Part-time, 3-4 days per week
On-site with some flexibility
Key Responsibilities
- Own the day-to-day management of our Shopify store, including new collection launches, product drops, promotions and site updates
- Maintain site merchandising, product information and imagery to a consistently premium and on-brand standard
- Work closely with Operations on inventory, product availability, pre-orders and launches
- Coordinate e-commerce imagery and ensure assets are delivered and uploaded in line with launch timelines
- Oversee paid campaigns across Meta, Google and Pinterest, with support from external specialists
- Monitor spend, ROAS, conversion and revenue and produce regular digital performance reporting
- Manage the email marketing calendar and execution through Klaviyo, with support from external specialists
- Develop email campaigns around product launches, brand storytelling and key commercial moments
- Own the visual planning and rollout of Instagram and other relevant social channels
- Brief our Studio Coordinator on daily scheduling, publishing, captioning and community management
- Track social performance and use insights to continually refine strategy
- Organise and maintain our digital content library
Ideally, you have:
- 3+ years’ experience across e-commerce, digital marketing, social media or a closely related role
- Strong Shopify experience
- Experience with Meta Ads Manager
- Experience with Klaviyo
- Working knowledge of Google Analytics and digital reporting
- A strong understanding of digital merchandising and conversion
- A strong understanding of organic social, particularly Instagram
- Excellent written communication and attention to detail
- A strong visual eye and appreciation for premium fashion and online presentation
- A proactive, collaborative approach and willingness to take initiative
- Experience within fashion, luxury, beauty, lifestyle or another highly visual brand is strongly preferred
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