Fluidform
Content Creator and Social Lead
| company: | Fluidform |
| job title: | Content Creator and Social Lead |
| location: | Sydney |
| work type: | Full-time |
| level: | Junior |
Role Description
At Fluidform, it is our mission to exceed expectations at all touch points, making a meaningful impact on the minds, bodies and lives of people around the world through movement. We are seeking passionate individuals to join our team who embody the Fluidform values of being action-orientated, aspirational, empathetic, expert-led and passionate to create change.
The Content Creator and Social Lead is a creative, innovative and culture-driven content creator, who is passionate to learn, grow and create elevated content. The Content Creator and Social Lead will work closely with the Brand Manager, Art Director and marketing team to capture and create elevated content which communicates Fluidform’s core brand values and marketing calendar, and resonates with aspirational social and cultural trends. This role requires social media platform experience, a passion for social media and content creation, and a pulse on social and cultural trends.
Key Responsibilities
- Create and execute engaging, elevated, educational and aspirational content which reflects the Fluidform brand values and marketing plan.
- Combine your passion for creativity with innovative trends to balance meaningful storytelling with audience engagement.
- Collaborate with the Brand Manager and Art Director and content team to capture and create impactful content which communicates the brand language, visual guidelines and marketing objectives.
- Achieve social engagement and performance through critical thinking, planning and reporting.
- Nurture and evolve community online engagement through real time customer, audience and industry interactions.
- Collaborate with the wider team to integrate partnerships, events, PR, relationships, clients, instructors and studios to leverage key brand moments for social media content.
- Leverage social trends and tools to optimise efficiency.
REQUIREMENTS
- 2+ years of experience in social media, marketing and content creation.
- Comprehensive understanding of social algorithms, platform best practices, and content optimisation techniques across Instagram, TikTok, YouTube, Pinterest, and relevant platforms.
- Experience with Canva and relevant content creation and design tools.
THE RIGHT CANDIDATE WILL
- Embody a global, aspirational mindset who is passionate about social media, culture and wellness.
- Present attention to detail, with an eye for creating on-brand, elevated content.
- Be immersed in Pilates, movement and wellness.
- Balance creativity with considered thinking to achieve business success and engagement.
- Be ahead of the curve, with a finger on the pulse of social trends and culture.
- Take initiative, embrace responsibilities, challenges and present solutions.
- Be adaptable, flexible and hands-on, with the ability to provide assistance to the wider team.
- Work collaboratively with a team of likeminded people, with a teamwork approach.
Apply via LinkedIn only, do not use the ‘apply now’ form below.
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