Lack of Color
Graphic Designer
| company: | Lack of Color |
| job title: | Graphic Designer |
| location: | Burleigh Heads |
| work type: | Full-time |
| level: | Mid-level |
Role Description
As the Graphic Designer, Marketing, you will play a key role in shaping the visual identity of our brand across digital and print marketing channels. Reporting to the Creative & Marketing Director, you will work closely with the Content Manager and Digital Marketing team to produce high-quality, engaging designs that resonate with our audience.
You will have a keen eye for aesthetics, a deep understanding of brand identity, and a passion for creating compelling visual assets that drive brand engagement. Experience in the fashion industry is essential to ensure alignment with our brandâs creative vision. Experience in the fashion industry is essential to ensure alignment with our brandâs creative vision.
Key Responsibilities
- Develop and execute creative assets for marketing campaigns across digital, social media, EDMs, website, and print.
- Design engaging and on-brand visuals for Meta, TikTok, Google Ads, and other paid marketing channels.
- Collaborate with the Digital Marketing team to ensure all visual assets are optimized for performance.
- Work closely with the Ecommerce team to design website banners, landing pages, and product visuals.
- Designing seasonal sales catalogues and look books.
- Assisting in conceptualizing and producing product photoshoots and studio product imagery.
- Imagery post-production and asset management.
- Create high-quality graphics, animations, and motion content for Instagram, TikTok, Pinterest, and other platforms.
- Work with the Content Manager to develop eye-catching visual storytelling across social channels.
- Adapt global marketing campaigns for the Australian audience with localized creative assets.
- Maintain and evolve the brandâs visual identity to ensure consistency across all marketing touchpoints.
- Develop design templates and guidelines for marketing collateral.
- Keep up with industry trends to ensure the brand remains fresh and innovative.
- Collaborate with the Creative Director, on the Art Direction for all touch points.
- Work closely with internal teams to bring creative ideas to life.
- Partner with external photographers, videographers, and agencies when required.
- Support event branding and activations through print and digital designs.
KEY SKILLS
- 4+ years of graphic design experience in a fashion, beauty, or lifestyle brand.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro a plus).
- Experience designing for digital marketing, social media, EDMs, and paid advertising.
- Social content editing â edit reels and short form video
- A strong portfolio showcasing fashion-related marketing and campaign work.
- A deep understanding of visual trends and aesthetics in the fashion industry.
- Strong communication and collaboration skills to work across departments.
Apply via LinkedIn only, do not use the âapply now’ form below.
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