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careers Eora Country, Sydney
18.02.2025

Agence de Parfum

Head of eCommerce

company: Agence de Parfum
job title: Head of eCommerce
location: Rosebery
work type: Full-time
level: Senior

Role Description

Agence de Parfum is Australia’s premier distributor of luxury niche perfumes and home fragrances. We are dedicated to sourcing the world’s most original and expertly crafted fragrances, bringing exclusive brands to the Australian and New Zealand markets. We collaborate with leading retailers to develop tailored strategies that successfully launch, position, and grow brands in these markets. Our approach focuses on elevating brand awareness, driving demand, and fostering long-term growth. Our prestigious portfolio includes renowned names such as Libertine Parfumerie, Creed, Trudon, Amouage, Santa Maria Novella, and many more.

Key Responsibilities

  • Develop and execute comprehensive ecommerce strategies across owned and third-party platforms
  • Identify and drive new sales opportunities to support company growth objectives
  • Optimise digital channels to improve website traffic, conversion rates, and customer experience
  • Analyse data and interpret trends to provide actionable insights for business decisions
  • Refine website architecture and execute SEO strategies to drive organic traffic
  • Manage day-to-day website operations to ensure alignment with brand guidelines and engagement
  • Leverage innovative digital marketing techniques to enhance customer experience across all platforms
  • Build, mentor, and lead a high-performing ecommerce team
  • Foster a culture of innovation, collaboration, and accountability within the team
  • Balance strategic vision with hands-on leadership to achieve measurable results
  • Position the ecommerce channel as a key contributor to the company’s success in the ANZ market
  • Drive transformation and explore new opportunities for long-term growth

 

KEY SKILLS

  • At least five years of senior ecommerce experience
  • Proven ability to lead and mentor teams
  • Experience managing direct and third-party marketing channels
  • Expertise in overseeing the full ecommerce ecosystem (logistics, sales, marketing, and product management)
  • Strong track record in B2C ecommerce and digital marketing, ideally within luxury, beauty, FMCG, or retail sectors
  • Experience in multi-platform ecommerce
  • Deep understanding of consumer behaviour and digital engagement strategies
  • Technical expertise in Shopify, including theme customisation, Liquid coding, and troubleshooting
  • Strong analytical and problem-solving skills with the ability to interpret trends and implement data-driven strategies
  • Expertise in SEO, UX/UI, online merchandising, and performance marketing to optimise sales performance
  • Proficiency in Google Analytics, Google Tag Manager, Meta Ads, Klaviyo, Hotjar, and Google Ads
  • In-depth knowledge of Salesforce and Salesforce Marketing Cloud
  • Proven success in driving traffic growth, improving conversion rates, and delivering measurable ecommerce results
  • Entrepreneurial mindset, adaptable to a fast-growing, dynamic environment
  • Strong relationship-building, communication, and influencing skills, both internally and externally

 

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