MAAP
Senior Manager Global Retail Marketing
| company: | MAAP |
| job title: | Senior Manager Global Retail Marketing |
| location: | Port Melbourne |
| work type: | Full-time |
| level: | Senior |
| closing: | 13.05.2026 |
Role Description
Born in Melbourne and driven by a relentless pursuit of progression, MAAP is redefining what performance, design and community mean in cycling.
We’re looking for a Senior Manager, Global Retail Marketing to take our global retail experience to the next level. This is more than a marketing role. It’s an opportunity to shape how riders connect with our brand – on the ground, in-store, and within the communities that power the sport.
THE CANDIDATE
Along with a proven track record of developing and executing successful retail marketing strategies and programs with a track record of achieving results:
- Bachelor’s degree in Marketing, Business, or a related field.
- 7+ years in retail marketing (sports, fashion, or luxury preferred).
- A proven ability to build and execute strategies that drive results.
- Strong commercial acumen across global retail and eComm ecosystems and customer journey.
- Knowledge of relevant marketing tools and platforms, such as CRM software, marketing automation systems, and analytics tools.
- A passion for cycling culture, community, and brand storytelling.
- The ability to lead, influence and collaborate across global teams.
- A mindset that blends creativity and precision.
- Ability to work in a fast-paced, deadline-driven environment while managing multiple projects simultaneously.
Key Responsibilities
- Lead and evolve our global retail marketing strategy, setting the playbook for MAAP LaBs worldwide.
- Create immersive, high-impact in-store experiences that inspire and convert.
- Own and deliver a global events calendar – from product launches to community rides.
- Drive local relevance at a global scale, partnering with regional teams and cultural tastemakers.
- Leverage data and insights to optimise performance, engagement and ROI.
- Act as a brand guardian, ensuring consistency, creativity and excellence across every touchpoint.
At MAAP, the job is never done. We create, push the pace, and revel in the challenge, together. Apply now if you’re ready to shape the future of retail marketing in cycling.
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