SIR.
Senior Ecommerce Coordinator
| company: | SIR. |
| job title: | Senior Ecommerce Coordinator |
| location: | ROSEBERY |
| work type: | Full-time |
| level: | Senior |
| closing: | 15.11.2026 |
Role Description
We are thrilled to announce that SIR. is seeking an experienced Senior Ecommerce Coordinator to support the day-to-day operation of our Australian and Global ecommerce stores.
The ideal candidate will have 4-5 years ecommerce experience, with premium fashion experience highly desirable. You will have a strong understanding of the ecommerce landscape, a commercial mindset, excellent attention to detail and a passion for delivering a premium online customer experience.
Key Responsibilities
- Execute and coordinate day-to-day website updates across Australian and Global ecommerce stores, including new collection launches, website content and product drops
- Schedule and activate promotions and sales
- Ensure the website is consistently presented to a premium and on-brand standard.
- Support conversion rate optimisation initiatives in conjunction with the Head of Digital, including personalisation campaigns and A/B testing.
- Analyse website performance and identify opportunities to improve conversion, AOV and the overall customer experience.
- Optimise website content for SEO and GEO.
- Support the testing and rollout of new website features.
- Manage and optimise search merchandising strategies, including top search terms, synonyms and no-search-results.
- Review returns reasons and update product descriptions with relevant size and fit feedback and flag problem styles with the Head of Digital, Customer Care Merchandise team.
- Collaborate with the Brand team to coordinate ecommerce photoshoots and ensure imagery is delivered on schedule and to brand standards.
- Work collaboratively across teams to deliver against the trade and marketing calendar.
Desired Skills
- 4–5 years ecommerce experience, with premium or luxury fashion highly desirable.
- Strong experience with Shopify Plus.
- Experience with Google Analytics, Searchspring, Loop Returns, Klaviyo or similar ecommerce technology platforms highly desirable.
- Strong understanding of ecommerce, digital merchandising and conversion rate optimisation.
- Commercially minded with strong analytical and problem-solving skills.
- Excellent attention to detail and strong organisational skills.
- Ability to manage multiple projects and deadlines.
- Strong visual eye with an appreciation for premium fashion and online presentation.
- Excellent communication and interpersonal skills.
- Proactive, collaborative and able to take initiative.
- Passionate about digital innovation, ecommerce and the SIR. brand.
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