Linden Cook

e-Commerce & Shopify

• Own the day-to-day management and trading of the Linden Cook website.
• Confidently manage Shopify, including building and launching products, variants, collections, pricing, metafields, tags and promotions.
• Manage product launches online from set-up through to launch, including website merchandising.
• Update and merchandise homepage, collection and product pages.
• Regularly re-merchandise products and collections based on performance, campaigns, seasonality and business priorities.
• Manage website navigation, onsite promotions, discount codes and campaign updates.
• Maintain a high standard of website accuracy and identify and resolve issues as they arise.
• Work with external developers when more technical website changes are required.

Email, SMS, Custome Segmentation

• Manage and execute Linden Cook’s email and SMS activity.
• Build and send campaigns independently within Klaviyo.
• Develop meaningful customer segments based on behaviour, purchase history, engagement, product interest, customer value and other relevant data.
• Manage and optimise automated flows and customer journeys.
• Identify opportunities to improve retention, repeat purchase and customer lifetime value.
• Continually test and optimise subject lines, content, segmentation, send times and campaign strategy.
• Analyse email and SMS performance and use the results to inform future activity.

e-Commerce Trading & Merchandising

• Take a commercial approach to how the website is traded each week.
• Identify which products, collections and categories should be prioritised based on performance and business objectives.
• Monitor product performance and respond by adjusting merchandising, promotions and customer communications.
• Support key trading periods, product launches and campaigns with the appropriate onsite, email and SMS activity.
• Identify opportunities to improve conversion rate, average order value and online revenue.
• Regularly look for opportunities to improve the customer journey and overall website experience.

Analytics & Optimisation

• Regularly review performance across Shopify Analytics, Google Analytics (GA4) and Klaviyo.
• Monitor key eCommerce metrics including revenue, conversion rate, AOV, traffic, product performance, customer behaviour and email/SMS performance.
• Identify trends, issues and opportunities within the data and turn these insights into clear actions.
• Understand where customers are entering, browsing and dropping off throughout the online journey.
• Report on performance and proactively recommend opportunities for improvement.
• Support ongoing testing and conversion rate optimisation across the website.

About You

• We’re looking for someone who already has strong technical eCommerce foundations and can confidently step into our platforms, take ownership and contribute from day one.
• You have 3+ years of hands-on eCommerce experience, ideally within a DTC, retail, fashion, beauty, jewellery or lifestyle brand.
• You have a strong commercial mindset and naturally think about conversion, revenue, AOV, customer behaviour and retention.
• You are comfortable executing the work yourself – whether that means building a product in Shopify, creating a customer segment, scheduling an SMS, re-merchandising a collection or analysing website performance.
• You are highly organised and have exceptional attention to detail.
• You are proactive and naturally look for opportunities rather than waiting to be told what needs to change.
• You are comfortable working in a fast-growing business where priorities can move quickly.
• You care about the customer experience and understand how brand, product and commercial performance work together.