Aura Home
Social Media and Digital Marketing Coordinator
| company: | Aura Home |
| job title: | Social Media and Digital Marketing Coordinator |
| location: | Hawksburn |
| work type: | Full-time |
| level: | Junior |
| closing: | 31.05.2025 |
Role Description
At Aura Home, we create luxurious, design-led homewares inspired by the Australian lifestyle. Guided by sustainable practices, we design with intention, using ethically sourced natural fibres to produce gift-worthy homewares collections loved by our customers.
We’re looking for a dynamic Social Media and Digital Marketing Coordinator to join our team. Reporting to the Head of Marketing and E-Commerce, you’ll play a key role in driving brand growth, customer engagement, and sales through strategic digital and social media initiatives.
Key Responsibilities
Content and Social Media
- Develop and manage the social media content calendar.
- Create impactful content, including IG Reels and behind-the-scenes moments at our photoshoots, stores and events.
- Write compelling copy for social media, emails, product descriptions, blogs, and web pages.
- Engage with our online community and respond to social media inquiries.
Digital Marketing
- Track and analyse metrics to optimise marketing strategies.
- Maintain marketing calendars, budgets, and PR documentation.
- Collaborate & write blog content & manage SEO-friendly storytelling.
- Monitor competitor activity, track key insights and analyse marketing data to inform strategy
- Support digital campaigns and ensure compliance with regulations.
Email and CRM
- Oversee CRM management and collaborate with our email agency to execute campaigns and flows.
- Photoshoots and Affiliate Marketing.
- Assist with photoshoots and coordinate product samples for media and retailer loans.
- Identify and approve affiliate opportunities to grow this channel.
Retail Marketing Support
- Coordinate in-store activities, events, and collaborations for our retail spaces.
WHAT WE’RE LOOKING FOR
- 2+ years in brand or digital marketing; experience in homewares, furniture, fashion, or beauty is a bonus.
- Strong skills in Canva, CapCut, Adobe Creative Suite and content creation.
- Exceptional copywriting, planning, and critical thinking skills.
- A love of homewares and a passion for creativity.
WHY JOIN US
- Competitive salary and generous staff discounts on our beautiful homewares.
- A collaborative, supportive team in a dog-friendly office environment.
- Hybrid work flexibility and opportunities for growth in a dynamic, close-knit team.
HOW TO APPLY
Click ‘apply now’ to submit your cover letter and CV to the employer and we’ll send you weekly updates on fashion jobs in Melbourne from FJ Careers.
