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Abrand Jeans collaborates with supermodel and LGBTQI+ campaigner Josephine Skriver

Words by  Indah Dwyer

Yee-haw.

Abrand Jeans are a Melbourne-based denim house who is focussed on creating jeans for Generation Z.

As part of that initative, they are bringing social consciousness to the front of their image and have just launched Abrand Jeans x Josephine Skriver, a denim capsule co-designed by supermodel and LGBTQI+ advocate Josephine Skriver.

Growing up in an LGBTQI+ household, Josephine calls herself a rainbow child and cites her upbringing as the reason why her perspective of the world was broad from such a young age. She is an ambassador for the Family Equality Council and it’s Outspoken Generation Program.

This collection is a round-up of the best of Abrand’s pieces. Including bestseller 94 Slims, denim jackets, knitted tanks, tees and shorts. But with Josephine’s influence, some elements of the Wild West have been added. 

Josephine adds a touch of Wild West to the collection, incorporating her love of country music and her residential city of Nashville into the designs. 

Once you see Josephine in the Bonnie Fringed Jacket, it’s obvious this isn’t her first rodeo. Items from the capsule will be available for purchase September 2.

Shop the collection here

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