ASOS commits to a suite of waste reduction promises by 2025

Image via ASOS
Words by Lydia Crist

Including a pledge to 100% recyclable packaging.

Online retailer ASOS has joined a group of 400 brands in signing the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The scheme encourages business and governments to reduce waste or pollution and create a circular economy for plastics.

Looking to procrastinate in a productive way? Subscribe here and we’ll send more great reads straight to your inbox.

Under the agreement, ASOS has set four commitments to aim toward by 2025.

By 2025 ASOS aims to reduce its own-brand plastic packaging by 50% compared to its 2018 baseline. Additionally, the brand will introduce a staff trial to test the feasibility of reusable packaging in 2020 with the aim of transitioning to reusable packing where appropriate.

ASOS will also work to remove all non-recyclable packaging, ensure existing packaging is 100% recyclable, and implement reusable packaging where appropriate.

Finally, ASOS aims to encourage customers to return their packaging with the hope of making its packaging from 30% post-consumer waste and recycled materials.

Want to find out more about ASOS’s waste reduction promises? Head here.

Lazy Loading