ASOS commits to a suite of waste reduction promises by 2025

Image via ASOS
Words by Lydia Crist

Including a pledge to 100% recyclable packaging.

Online retailer ASOS has joined a group of 400 brands in signing the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment. The scheme encourages business and governments to reduce waste or pollution and create a circular economy for plastics.

Under the agreement, ASOS has set four commitments to aim toward by 2025.

By 2025 ASOS aims to reduce its own-brand plastic packaging by 50% compared to its 2018 baseline. Additionally, the brand will introduce a staff trial to test the feasibility of reusable packaging in 2020 with the aim of transitioning to reusable packing where appropriate.

ASOS will also work to remove all non-recyclable packaging, ensure existing packaging is 100% recyclable, and implement reusable packaging where appropriate.

Finally, ASOS aims to encourage customers to return their packaging with the hope of making its packaging from 30% post-consumer waste and recycled materials.


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