ASOS launches sustainable shopping platform

Image via ASOS /The Telegraph
Words by Christina Karras

Making it easier to be environmentally friendly.

As the demand for sustainability grows, online fashion giant ASOS is the latest retailer to launch a sustainable category on its website.

The Responsible Edit offers an easy way for consumers to shop all ASOS’s environmentally-conscious clothing and accessories in one place.

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The products all have recycled materials, sustainable fibres or fabrics included in their makeup, which use less water and exert less waste along the way.

ASOS has also launched a responsible filter, which allows shoppers to view the products in two categories: recycled or sustainable materials.

They aren’t the first online retailer to introduce environmentally friendly platforms into their business model. Just last month, Net-a-Porter introduced Net Sustain to give its customers the option to shop more ethically.

But ASOS is operating at a much lower price bracket to the luxury retailer, proving that sustainable shopping doesn’t need to come with a hefty price tag.

It seems fashion giants are reading the writing on the wall. The question is, is it enough?

You can shop the ASOS Responsible Edit here.

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