Bailey Nelson introduces virtual try-on feature using Instagram face filters

Words by Ruby Staley

And drops a TV-inspired collection.

Bailey Nelson is throwing it back to the 1950s in its new collection.

Taking inspiration from the concave details and sloping lines found in anything from cars to television sets in the ’50s, the range also borrows its name, ‘Televisioni’, from the same mid-century design theme.

The collection includes five new styles, Isla, Jessie, Layla, Billy & Kurt, each utilising iconic eyewear shapes of this decade.

Playing on the tech theme, Bailey Nelson also created a virtual try-on feature for the collection using the latest face-filter software. Via Instagram and Facebook, customers can take the new range for a virtual spin before they buy.

You can try the range for yourself here, or purchase a pair online or in stores.


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