25 of our favourite Australian and New Zealand underwear and lingerie brands
For feeling sexy and dressing down.
While many of us may have relinquished our bras in the name of comfort and stripped back (excuse the pun) our underwear to the basics, there’s no denying the serotonin hit a nice set of lingerie can bring.
Discover more local designers in our Fashion section.
Whatever your preference of undergarments, there’s an Australian or New Zealand label that’s got you sorted. We’ve collated some of our favourite local intimates brands below. If you’re looking to dive a little deeper, head here for one FJ writer’s review of a handful of locally made labels.
Juem
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Originally founded as a maternity intimates label aiming to enhance women’s confidence and comfort during pregnancy, Juem has expanded to make intimates for women in all life stages. Its stretchy, soft basics in muted tones are designed to mould to your body for maximum comfort.
Meg Alexandra
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Sydney-based lingerie label Meg Alexandra exists to help women connect to their bodies through intimates that accentuate and celebrate all shapes and sizes. If you’re looking for lacey lingerie, the brand offers a selection of fine intimates. But if you’re more into the essentials, check out the brand’s line of organic bamboo bras and undies – made to be lightweight, breathable, antibacterial and antifungal.
Nico Underwear
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Nico Underwear fuses luxury with functionality. Opting for minimalist shapes and pastel hues, its bras and underwear are made using GOTS-certified organic cotton and plant dyes. They’re available in sizes eight to 16.
Rachel Mills
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New Zealand designer Rachel Mills’s made-to-order fashion label offers a range of flattering intimates, from high-cut French briefs and thongs to supportive soft-cup bras in a sexy-meets-sporty aesthetic. Come summer festival season, we are big fans of wearing her bralettes as tops (or swimmers in a pinch).
Fitzpleisure
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If you’re seeking dreamy lingerie, then local label Fitzpleisure is the perfect fit for you. The brand places an emphasis on slow fashion practices, with all designs handmade to order in Melbourne. Fitzpleisure focuses on creating “wearable, intimate art” – but if you’re after something a bit more exclusive, the brand also offers custom designs.
The OneTwo
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The OneTwo prides itself on creating bras engineered and tested to meet your specific needs. All bras and undies are produced from breathable, sweat-wicking organic cotton and the brand’s minimalist designs are made for comfort, support and most importantly, to fit smoothly under your clothes.
Nala
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Nala does it all. Comfortable, affordable underwear? Check. Made from sustainable materials? Check. A range of bold styles, stocked in sizes XXS to 5XL? Check and check. Nala underwear is designed to make you feel sexy, cool and seen – without costing the planet.
Underlina
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Founded in 2021 by Maxine Kelly, Underlina is a New Zealand brand known for sourcing independent lingerie brands from around the world, including Dora Larsen, Kye intimates, Ohen and more. In 2025, the label expanded into design with the introduction of its own Underlina line, with everyday staples made in Portugal.
Syrup Underwear
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Founded by Tegan Dermek, Syrup Underwear started as a passion project before becoming a fully-fledged label. Each piece is made with deadstock vintage lace, sourced from a Sydney fabric wholesaler as a means to combat textile waste. Find Tegan’s designs online or stocked at boutiques like Post Sole Studio in Abbotsford and Kind Curations on the Gold Coast.
Kat the Label
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Lacy and delicate, lingerie by Kat the Label is made for confidence-boosting. Its barely-there designs don’t compromise on ethics or sustainability either, with the brand using leftover fabrics from large orders made by other companies to minimise waste.
Boody
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If you’ve ever felt an ultra-soft Boody garment, you’ll know the brand means business when it comes to sustainable, comfy everyday essentials. All of its undies, bras and socks are made from organically-grown bamboo and come in sizes XS to 3XL.
Sir the Label
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Sir the Label creates effortlessly chic intimates alongside its ready-to-wear collection, emphasising clean lines and neutral colours. If you’re after luxury basics, Sir the Label is your destination.
Ohen
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New Zealand lingerie label Ohen was created by Anja Bucher and Lu Blade-Bittle, the former of which was previously the Lead Designer at Lonely Lingerie and has also consulted for local period undie label Awwa. So you know the label has the design credentials, but its pieces speak for themselves. They’re sophisticated in their simplicity and are made from mindfully sourced lace and Lenzing modal and crafted by technical experts with over 20 years of industry experience. We’ve got our eyes on the Balconette Bra in the moss green.
Bendon Lingerie
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Bendon Lingerie has been on our shores for nearly 75 years, and for good reason. Whether you’re after sheer, lace, a pop of colour or something that blends in (no VPL, please), comfort is at the forefront of Bendon’s offering.
Bizarre
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Bizarre’s lingerie is perfect for anyone who wants to feel equal parts sexy and cool. The brand offers a range of handmade pieces, from brightly coloured basics to sheer, lacy lingerie. The brand caters for all by making unisex pieces and made-to-order customisable sizing and designs.
Bimby and Roy
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Versatile, functional and adorned with dainty florals, Bimby and Roy intimates can be worn as swimwear and sleepwear. Its multi-use pieces are stretchy and lined with bamboo, so you’ll always be comfy. Bimby and Roy intimates come in sizes XS to XXL.
Nat‘v Basics
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Basic but never boring, underwear from Nat’v Basics is made with comfort and durability in mind. You can rest assured that your intimates aren’t harming the planet either, as the brand uses Tencel to create its products, a fabric that uses minimal carbon and water.
Chouchou Intimates
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Founded in 2019, Chouchou Intimates aims to make high-quality lingerie affordable. Colourful and cute, Chouchou’s designs challenge traditional standards of what is sexy to ensure wearers feel comfortable in their own skin.
Indigo Luna
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Indigo Luna makes intimates in grounding, earthy tones, that prioritise comfort and convenience. Its range of bras and underwear uses plant-dyed Tencel which is created in a closed-loop system, meaning your intimates won’t cost the planet.
First Thing
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On a mission to redefine the role underwear plays in our lives, First Thing combines comfort with minimalist design. The Australian brand makes flattering cuts in breathable fabrics, so you’re guaranteed to feel good all day long.
Le Buns
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Choose well, buy less: that’s the ethos of Melbourne intimates brand Le Buns. The label makes it easy to choose well because its garments are created using organic cotton, plant dyes and regenerated nylon. Le Buns even has a range of minimalist loungewear to pair with your intimates.
Vee Underwear
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Made from breathable, sustainable bamboo, undies by Vee Underwear are designed to feel comfortable and soft all day (and night) long. In timeless colours like beige, black and sage, you can rest assured your Vee Underwear undies will last you a long time.
Sexiaz Lingerie
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Run by self-proclaimed bikini dealers and sisters Arielle and Kallista, Sexiaz makes custom lingerie in sexy cuts and loud colours. Sewing everything behind the scenes is Arielle and Kallista’s mum, Vee, who’s been making bikinis and lingerie for sex workers since 2005 – so you know the pieces are going to be très magnifique.
Miyako
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Designed in Byron Bay, Miyako focuses on sustainability with pieces made from fabrics such as recycled polyester and organic cotton. Miyako’s lingerie is comfortable enough to wear every day yet thoughtfully designed for intimate moments.
Underwear For Humanity
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Underwear For Humanity’s name says it all. The label is so committed to a more sustainable fashion industry that it invented its own shipping system and recycled elastic. At the end of your underwear’s life cycle, you can return it to Underwear For Humanity to recycle it, too.
Our editorial decisions are made with our readers (you!) in mind and we hope you enjoy the products that we wholeheartedly recommend. Fashion Journal may sometimes receive a commission or similar from third-party links placed.
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