14 of our favourite brick-and-mortar fashion boutiques in Melbourne

IMAGE VIA @shiftingworlds /INSTAGRAM

Shopping in person the way our foremothers intended.

In a time when everything we want is ours at the click of a button and leaving the house often feels like a treat, many are rediscovering a love of shopping in actual, brick-and-mortar stores. Forgoing online orders to walk into a shop and run your hands over a rack of clothes is a simple luxury we’ve taken for granted over the last decade or so, but there’s something to be said about returning to our old school ways.

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Melbourne is home to a plethora of amazing retail spaces, whether you’re in the CBD or branching out to your favourite inner suburb hot spots. If you’re organising a shopping day or just want to surround yourself with pretty things, we’ve pulled together some of our favourite brick-and-mortar, multi-brand stores throughout the city.

Error 404


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If you’re passing through Fitzroy North, it’d be a crime to miss a trip to Error 404. All about community, sustainability and fostering creativity, the store is home to a number of brands that make clothes and accessories you can’t find anywhere else. Find labels like Ka-He, Die Horny, Alix Higgins and Toile Studios, just to name a few.

165 St Georges Rd, Fitzroy North


Dot Comme


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Anyone who’s braved the stairs to Rooftop Bar at the top of Curtin House has passed the alluring entrance to Dot Comme. Merging art and fashion, the store is a haven for those unafraid of experimenting. The online store lists archival pieces from brands like Comme des Garcons, Issey Miyake, Junya Watanabe and more, while the brick-and-mortar store stocks more accessible streetwear and everyday pieces.

Curtin House, Level 3 and 4/252 Swanston St, Melbourne




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Run by artists for artists, Sucker is part shopfront, part for-rent photography studio. Set up in Brunswick, the store stocks forward-thinking Melbourne designers like Wackie Ju, Stella Vendetta, Ess.Bee, Sorrentino and more. It’s the place to go for fashion and accessories that are two steps ahead of even the trendsetters.

438 Sydney Rd, Brunswick




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A haven for many a thrift-loving cool girl, Reina is a curated boutique stocking archival designer pieces. Discover unique vintage finds from the most lusted-after luxury brands, including Vivienne Westwood, Issey Miyake, Jean Paul Gaultier and many more. Focusing on pieces from the ’80s to the mid-’00s, it’s the kind of store where you never know what you’ll find.

The Nicholas Building, Level 1/37 Swanston St, Melbourne


Someday Store


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Inspired by all things Nordic, Someday Store offers a hand-picked selection of local and international brands. Covering fashion, footwear, accessories and beauty, you’ll find favourites like Veja, St. Agni, Rollas and Kowtow.

252 Swanston St, Melbourne


Somebuddy Loves You

From understated basics to bold statement pieces, Fitzroy store Somebuddy Loves You is home to both local and international womenswear designers. Fill out your wardrobe with clothes from Paloma Wool, Kowtow and Permanent Vacation or accessories from Reliquia and Post Sole Studio.

193 Smith St, Fitzroy




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As well as its iconic Q.V Melbourne concept store, Incu has just opened a new location in Chadstone Shopping Centre. Both stores are designed to capture a down-to-earth atmosphere and let the wide selection of brands shine, making every trip inside memorable. Find labels like Acne Studio, Ganni, Jacquemus, Comme Des Garcons and many, many more.

Chadstone Shopping Centre, 1341 Dandenong Rd, Chadstone and Q.V Melbourne, 12 Albert Coates Ln, Melbourne


Dream Baby


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Launched just last year, Suku Home’s Dream Baby flagship store is a bright and welcoming manifestation of everything the brand is passionate about. The Fitzroy store is a hub for creatives from both Australia and Indonesia. As well as Suku Home’s own range, you’ll find homewares, clothes and accessories from labels like Blazed Wax, Tessy King and Underground Sundae.

128 Gertrude St, Fitzroy


Le Louvre

A store with a whole lot of history, shopping at Le Louvre is about the experience as much as it is the fashion. Filled with luxury brands like Saint Laurent, Balmain, Stella McCartney and Bottega Veneta, the South Yarra store offers a touch of decadence and high fashion sophistication the second you walk through the door.

2 Daly St, South Yarra



The most accurate way to describe P.A.M. is ‘cool’. Located on Swanston Street in the heart of the city, the store stocks not only the brand’s own range of forward-thinking streetwear, but a host of like-minded brands and collaborators like Eckhaus Latta, Pelvis, Garbagetv and more.

Level 3/252 Swanston St, Melbourne


The Standard Store

For a taste of international fashion, hit up The Standard Store in Fitzroy. Travelling the world to source labels and styles you’ll be hard-pressed to find anywhere else, the store offers aesthetically pleasing pieces that range from holy grail basics to head-turning statement makers.

159 Gertrude St, Fitzroy




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For refined styles from international luxury brands, check out Grace in Toorak. The boutique is all about being inspiring, welcoming and environmentally conscious, offering both its own range and cult labels from around the world. Think Alexander Wang, Cecilie Copenhagen, Proenza Scouler, Nanushka and more.

595 Malvern Rd, Toorak


The New Trend

Originating in Canada and setting up its first Australian location in Armadale, The New Trend is a hub of international luxury fashion. The store offers some of the best designers the world has to offer, paired with welcoming in-person service to bring a bit of humanity back to luxury shopping.

1038 High St, Armadale


Shifting Worlds


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Housed at No Order Market on Elizabeth Street, Shifting Worlds is a luxury concept store that’s just as concerned with well-rounded living as it is with aesthetics. As well as drool-worthy designers like Issey Miyake, Paloma Wool and Mondo Mondo, the store stocks a wide range of beauty and home products to curate your life to perfection.

Level 1/187-193 Elizabeth St, Melbourne


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