Bettina Liano is returning to Aus
Words by Tara Smith
An icon returns.
Remember Bettina Liano?
The iconic denim label went into voluntary administration back in 2011, announcing a focus on the US market instead.
Fast forward to 2018 and the brand – now owned by Apparel Group – is making its return to Australian shores.
You can expect the same signature denim styles the brand is known for, complete with high-quality details like double stitching, branded hardware and the iconic yellow tag.
But according to a press release, the new Bettina Liano is aiming to ‘redefine affordable fashion’, meaning you can probably expect a lower price point.
It’s also important to note that the brand no longer has anything to do with the designer herself. Instead, Liano is launching a brand new denim line, BYBL.
Fans of the original Bettina Liano label can look forward to an all-new collection dropping mid-February 2019.
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