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Beyoncé and adidas are joining forces and relaunching Ivy Park

Image via Ivy Park
Words by Christina Karras

Activewear incoming.

adidas has announced a new creative partnership with Beyoncé and her lifestyle label Ivy Park.

The deal is set to include signature footwear and apparel designed by Beyoncé, in addition to the relaunch of Ivy Park. Queen Bey has called the deal a ‘partnership of a lifetime’ in a statement on the brand’s website.

“adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” she said.

Having recently acquired 100 per cent ownership of Ivy Park, Beyoncé is reportedly one of the first black women to become the sole owner of an athleisure brand.

Between this and news of her own documentary, is there anything she can’t do?

Since the collab was announced via adidas’ Instagram, keep your eyes on socials for more details.

 

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