Calvin Klein’s new campaign is fronted by Solange
WORDS BY VERONICA STANFORD
Dominating.
We don’t know how Calvin Klein manages to keep topping its previous works, but alas, the brand has blessed us with a Solange-fronted #MyCalvins campaign.
Taking a new approach to casting, CK asked Solange to curate her own ‘family’ to join her in the shoot.
“Whether you’re related or you bond over shared dreams, family is what you make it. A patchwork of individuals, unified and unbreakable,” explains the CK site.
And while Queen Bey is absent from Solange’s CK family, the chosen lineup still makes for a winning campaign. You’ll see artists Kelela, Dev Hynes, Caroline Polachek of Chairlift and Adam Bainbridge of Kindness.
Shot by Willy Vanderperre, the images showcase a new line-up of pieces from CK Jeans, as well as the brand’s infamous underwear. Expect straight-leg, skinny and boot cut jeans in a classic denim blue rinse, all of which you can shop now.
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