Coach enlists cool kids for second fall campaign

The label has unveiled its second campaign for Fall featuring a new breed of cool kids.

Luxury label Coach has unveiled its second campaign for Fall 2014, this time enlisting American cool kids as its models of choice.

The series of black and white portraits see Odeya Rush (The Giver), Zoë Kravitz (Lolawolf), Christopher Abbott (ex-Girls) and indie music darling Banks model the label’s updated aesthetic.

Entitled ‘Coach Dreamers’, the campaign features the four rising starlets in a series of youthful, effortless and “innately cool” pieces, mirroring the label’s new creative direction at the hands of Stuart Vevers.

The snaps have been released only two months after the main Fall campaign, showcasing a different side to the American label’s youthful rebranding. Check out the pics above.