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Rihanna’s luxury fashion house with LVMH has been confirmed

Image via @badgalriri/Instagram
Words by Maeve Kerr-Crowley

Yes, it’s really happening.

After finding out Rihanna was in secret talks with LVMH earlier this year, we’ve been eagerly awaiting details on her rumoured fashion house.

Now, Business of Fashion has confirmed the launch will be going ahead, making it LVMH’s first brand new house since 1987.

So, here’s everything we know about the label so far.

It looks like the luxury house will be called Project Loud – yes, like Ri’s 2010 album, Loud. Hopefully, that means her designs will share the record’s fun, outgoing vibe.

A huge investment has already gone into kickstarting the brand, with Rihanna and LVMH shelling out about AUD$95 million combined.

LVMH is currently the major shareholder, but, knowing Rihanna, we don’t think there’s any doubt the label will be dripping in her unique style.

With a team including designers from Celine and Louis Vuitton, the house will apparently include womenswear, menswear, footwear, leather goods and more.

There’s no set launch date yet, but we’ll be sure to keep you updated on details as they come.

In the meantime, reacquaint yourself with the kind of bangers gifted to us by Loud below.

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