Gigi Hadid has fronted Missoni’s whimsical AW campaign

We like.

Missoni is the latest brand to tap into the power of Gigi Hadid. And the result is really quite nice.

The model has fronted the brand’s AW17 campaign, which was shot on location in Angela Missoni’s hometown of Brunello, Italy.

Behind the lens, Harley Weir aimed to capture female empowerment, an ongoing theme in the brand’s designs.

The new collection stays true to the Missoni brand, with a focus on lively colours, geometric patterns and textured designs.

Check it out above.


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