Tommy Hilfiger brings Formula One to Milan Fashion Week

Images via Tommy Hilfiger
Words by Rosie Macquire


With three collections already under their belt, Tommy Hilfiger and Gigi Hadid closed Milan Fashion Week with the release of their Spring/Summer collection.

The experiential event, dubbed TOMMYNOW DRIVE, is inspired by the adrenaline-fuelled world of Formula One.

Taken from Tommy’s love of motorsports, the collection uses graphic interpretations of speed stripes, checkerboard prints and archival logos.

Hoodies, cycling shorts, polo shirts, bomber jackets and visors feature throughout. And in true Tommy style, it all comes in a palette of red, white and blue, paying homage to America.

Models walked around the track-style runway, with sounds of F1 playing in the background to immerse guests into the world of racing.


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