Her the Label launches its first womenswear collection

The cult swim label has gone one further.

Sydney based label, Her, is branching out with the launch of its first ready-to-wear collection. And it perfectly captures the essence of a woman on a summer holiday.

The label’s first foray into clothing sees 10 versatile staple pieces rendered in luxurious Italian fabrics, like organic cotton and linen. The timeless silhouettes and minimal designs channel the carefree nature of the modern traveller. 

Alongside the womenswear drop, the swim collection has been given four new styles. Each piece is designed to flatter the body with carefully considered panels and contoured lines, to provide comfort and support.

The release will also see the return of three past-season styles updated in earthy hues of navy, yellow and red. 

It all launches in October and will be available for purchase online. 


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