Hunter Boots’ summer campaign video is adorable

Mat Maitland works with Hunter for “A Fine Hunter Adventure”

Even though summer may be starting to wind down in Oz, the Northern Hemisphere are just getting warmed up. English label Hunter have once again employed the creative efforts of visual artist Mat Maitland for their Spring Summer 2015 campaign, featuring sharks, sandals, goldfish and smiles. 

Known for his hyperreal approach to video art, Mat Maitland has brought appropriate colour and fun to the boot business that is known for populating feet during the summer festival period. This campaign has revealed Hunter’s fresh, vibrant take on their classic gumboot styles.

Watch the video below.


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