Preview: adidas Skateboarding x The Hundreds collaboration
All-black is the new black.
Yet another collaboration from better-than-just-trackies label adidas is set to hit 100 lucky retailers worldwide.
This time the apparel giant has again hitched its wagon with street subculture icon The Hundreds, reinventing their trademark all-black scheme and together creating an ultra cool, limited edition streetwear pack.
The first of two packs is titled Bruder, German for ‘brother’ to reflect The Hundreds family bonds that formed the foundation of their brand. An honorary member to that family is adidas. This merging of creative visions is represented in the unique, combined logo that features on all of collaborative pieces.
The Hundreds co-founder, Bobby Hundreds, really wasn’t alone in saying that this collaboration is “a dream come true”…for all lovers of street apparel, this collaboration is a gift.
Launching at selected retailers December 19.
thehundreds.com
www.adidas.com.au