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Tommy Hilfiger’s new denim campaign celebrates self-expression

WORDS BY VERONICA STANFORD

Tommy Hilfiger’s new denim campaign celebrates self-expression

Tommy Hilfiger’s denim collections seem to be rooted in the ’90s, and its new release is no different.

The Fall 2017 Tommy Jeans capsule revisits Hilfiger Denim’s heritage, with a primary colour palette and the brand’s logo plastered throughout. It features denim essentials like jeans and jackets, as well as bombers, underwear and tees.

Shot by Hypebeast in New York City and Brooklyn, the campaign celebrates self-expression and individuality.

Tommy tapped up-and-coming models and influencers to front the imagery and gave them the opportunity to put their unique twist on the pieces. You’ll spot Elliott Jay Brown, Jiahe Zhang, Zsá Zsá Inci Bürkle, Aaron Max, Anajah Hamilton and Jonah Levine.

The new Tommy Jeans capsule is available from The Iconic, Universal Store and select Tommy Hilfiger stores.

global.tommy.com/au

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