Wheels & Dollbaby debuts diffusion line ‘Inky Pinky’

All. pink. everything.

The eagerly awaited diffusion line by Wheels & Dollbaby, Inky Pinky, is finally here.

The capsule collection will include five signature styles that exude a powder puff, girly aesthetic. Design duo Melanie Greensmith and Perth-based artist, Jack McAuliffe are the brains behind the colour, creating a new print that features thirteen Dollbaby tattoos.

The campaign is shot by renowned photographer Elvis di Fazio and stars total babe Amy-Jane Brand and her bubblegum-pink hair in a neon bowling alley. With a focus on pink, the collection ranges from biker jacket styles to more slim fitting pieces. In the graphics mix; kitties, lipsticks, mini swords, bows, diamonds, traditional tattoo girls and cupcakes rule.

This is the first diffusion line for the Australian label and if you’re a Dollbaby girl at heart, we know you will love it.


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