Adelaide Fashion Festival announces official partnership with Myer for 2017

Happy days.

Australia’s sweetheart Jennifer Hawkins will join the 2017 Adelaide Fashion Festival, walking the runway for new event partner, Myer.

As the face of the brand, Hawkins has already led trends and runways across the country for more than a decade.

AFF creative director, Chris Kontos, said the partnership between the festival and Myer was a huge coup for Adelaide.

“The Adelaide Fashion Festival is being seen as a big fashion event within the national calendar, and having Jennifer Hawkins on the runway will only cement this further,” he said.

“We are so excited to partner with Myer who are building their contemporary range and to see Adelaide brand Acler have a strong presence within Myer is fantastic exposure for our local fashion industry.

“This relationship reinforces Adelaide’s relevance in the retail and design industries and we are always looking to build on that.”

AFF will be held from October 11-15, 2017. Suss the deets here.


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